Scottish Marketing Directory – Privacy Policy
Last updated: 3 September 2026
Scottish Marketing Directory (“SMD”, “we”, “us” or “our”) is operated by Socially Creative Ltd.
Socially Creative Ltd
Company Number: 14073646
Registered Office: Suite 5 IDB House, 70 Savile Street, East Sheffield, S4 7UQ
Email: susan@scottishmarketingsummit.com
For the purposes of UK data protection law, Socially Creative Ltd is the controller of personal information processed through SMD where we determine how and why that information is used.
Depending on how you use SMD, we may collect and process information including:
We may also process technical information about interactions with the platform for security, administration, troubleshooting and service improvement purposes.
We collect information:
We may use your information to:
Depending on the processing activity, we may rely on:
Contract – where processing is necessary to provide SMD to you or take steps at your request in connection with the service.
Legitimate interests – where reasonably necessary to operate, secure, administer, improve and protect SMD and our business, provided those interests are not overridden by your rights and interests.
Consent – where you have actively agreed to particular processing, including electronic marketing where consent is the basis relied upon.
Legal obligation – where we need to process information to comply with applicable law.
Other lawful bases may apply where permitted or required by applicable data protection law.
Your email address is required to create and administer your SMD account.
SMD separates your private account email from the general directory profile data used to provide the Directory.
Your account email is used for purposes including authentication, account administration and essential service functionality and is not displayed within your directory profile by default.
You may choose to enable “Display my email address on my profile”.
If you enable this setting, an email address may be displayed on your directory profile to other registered SMD users.
If you switch the setting off, the displayed email is removed from the directory profile.
Your private account email may continue to be retained separately as necessary to operate and administer your account.
SMD operates behind a login.
Information you choose to include on your directory profile may be visible to other registered SMD users.
You should only include information in your profile that you are comfortable sharing with other members.
SMD is not intended to make member profiles publicly searchable on the open internet.
SMD uses artificial intelligence and automated technology to assist with matching users.
The system may use information supplied in profiles and preferences to identify potentially relevant marketers, businesses or professional connections.
This may include factors such as industry, location, services, experience, requirements, budget and other profile information.
AI recommendations are designed to assist discovery.
Users remain responsible for deciding whether to contact, engage or work with another user.
An AI match does not itself enter you into a contract, hire another user or make a legally binding decision on your behalf.
We use or may use GoHighLevel (“GHL”) as part of our customer relationship management and communications infrastructure.
Relevant account and contact information may be stored or processed within GHL for legitimate account administration, relationship management and communications purposes.
Being stored within our CRM does not by itself mean that you have consented to receive general promotional marketing.
Marketing preferences are managed separately.
Where SMD and GHL are integrated, relevant information may include your name, email address, business name, user type, account status, marketing preference and associated consent records.
We do not transfer your SMD password to GHL.
Where required, we ask separately whether you would like to receive marketing communications from Scottish Marketing.
Choosing not to receive marketing does not prevent you from creating or using an SMD account.
Where you have opted in, we may send information including:
You can withdraw your marketing consent at any time using the unsubscribe facility in our marketing emails, through available marketing preferences or by contacting us.
Withdrawing marketing consent does not affect essential service or account communications.
We may send communications necessary to operate your SMD account, including:
These are service communications rather than general promotional marketing.
We may share or make personal information available to trusted service providers where reasonably necessary to operate SMD.
These may include providers of:
We may also disclose information where required by law, regulatory authorities, courts or law enforcement, or where reasonably necessary to establish, exercise or defend legal claims.
We do not sell your personal information.
SMD is built and operated using Base44 technology.
Base44 and its underlying service providers may process information as part of providing the infrastructure, authentication, storage, application functionality, analytics and other technical services required to operate SMD.
SMD uses local browser storage for functionality including authentication and necessary application configuration.
Base44 may also provide built-in analytics relating to use of the application, such as application and session activity.
We have not independently enabled Base44 session recording at the date of this Privacy Policy.
Further information about technologies used through the application is provided in our Cookie Policy.
SMD is operated by a UK company but is available to users internationally.
Some of our technology providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing your account, maintaining appropriate records, complying with legal obligations, resolving disputes and protecting our legitimate interests.
When an account is deleted, its directory profile and access to SMD are removed.
Certain information may be retained for longer where reasonably necessary for security, fraud prevention, complaint handling, evidencing consent or acceptance, legal compliance, or establishing, exercising or defending legal claims.
We take reasonable organisational and technical measures to protect information processed through SMD.
SMD's directory profile architecture separates private account email information from general directory profile records.
However, no online platform or electronic storage system can be guaranteed to be completely secure.
Users are responsible for keeping their login credentials confidential.
Depending on applicable law and your circumstances, you may have rights including the right to:
These rights may be subject to legal conditions and exceptions.
To exercise a privacy right, contact:
susan@scottishmarketingsummit.com
We may need to verify your identity before fulfilling certain requests.
If you have concerns about our use of your personal information, please contact us so we have an opportunity to address them.
You also have the right, where applicable, to complain to the UK Information Commissioner's Office (“ICO”) or another relevant data protection authority.
SMD is intended only for people aged 18 or over.
We do not knowingly provide SMD accounts to children.
If we become aware that an account is being operated by someone under 18, we may restrict or remove the account and associated information as appropriate.
We may update this Privacy Policy as SMD develops, our technology changes or applicable legal requirements change.
The current version will remain available through SMD.
Where changes materially affect how we use personal information, we will take appropriate steps to inform users.
For privacy questions or requests:
Socially Creative Ltd
Suite 5 IDB House
70 Savile Street
East Sheffield
S4 7UQ
Email: susan@scottishmarketingsummit.com